Additional highlights include the world premiere of the BMW 7 Series Two-Tone special-edition model created exclusively for customers in China and a look ahead to the fully electric BMW i4 in M Sport specification.Īuto Shanghai is one of the world’s largest and most significant automotive shows and offers a fascinating overview of the latest industry trends and innovations once again this year. The enhanced possibilities for using market-specific apps in China that this enables brings another focal point to BMW’s presentation at Auto Shanghai 2021. At the same time, Operating System 8 provides the basis for the seamless integration of additional digital services. The BMW iX is first model in the brand’s line-up to feature the new Operating System 8 and the latest generation of BMW iDrive, which turns the interaction between the driver and vehicle into an intuitive, personal and emotionally engaging experience. The BMW Group’s new technology flagship embodies the company’s innovative talents in the areas of design, electric mobility, driving pleasure, sustainability, luxury and connectivity. The new model will celebrate its world premiere in real-life, series-produced form as the centrepiece of BMW’s presence in Shanghai, and its market launch in China will get underway over the course of 2021. And drivers will soon be able to experience this progressive form of personal mobility on the road in the BMW iX. ![]() ![]() Vehicles will need to be purely electric, sustainable in every way, more intelligent than ever and capable of conversing naturally with the driver to provide the driving pleasure of the future, as showcased by BMW at the Auto Shanghai 2021 show. At the Auto Shanghai 2021 show, BMW is focusing squarely on the future technologies of electric mobility, sustainability and seamless connectivity between the customer’s vehicle and their digital lifestyle.
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